{"title":"Best Sellers","description":null,"products":[{"product_id":"vice-metallic-auro-pro-elongated","title":"Aura Pro | Elongated","description":"\u003cp\u003e\u003cb\u003eFriday Aura Pro – Elongated (\u003cspan class=\"math-inline\"\u003e16.5” x 7.375”\u003c\/span\u003e)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp id=\"p-rc_bc76e13ec3964633-88\"\u003e\u003cspan class=\"citation-237 citation-end-237\"\u003eBuilt for maximum leverage, reach, and power.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-236 citation-end-236\"\u003eThe Elongated shape features a higher swing weight designed to generate explosive head speed for heavy baseline drives, high-velocity serves, and authoritative overhead smashes.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-235 citation-end-235\"\u003eEquipped with Friday’s Gen 4 Dual-Foam core and ElasTECH™ perimeter weighting, it delivers top-tier pop and plow-through for aggressive players looking to dictate play.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday Pickle","offers":[{"title":"Lunar","offer_id":54432746537299,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Eclipse","offer_id":54432746570067,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Terra","offer_id":54432746602835,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1085\/8505\/8643\/files\/lunar-aura-pro-hero-color_b3e905fa-bbf4-471c-a136-6da68f8ca9ed.webp?v=1785322289"},{"product_id":"aura-pro-hyrbrid","title":"Aura Pro | Hybrid","description":"\u003cp\u003e\u003cb\u003eFriday Aura Pro – Hybrid (\u003cspan class=\"math-inline\"\u003e16.375” x 7.625”\u003c\/span\u003e)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp id=\"p-rc_bc76e13ec3964633-89\"\u003e\u003cspan class=\"citation-234 citation-end-234\"\u003eThe ultimate all-court option balancing power with speed.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-233 citation-end-233\"\u003eBy combining an extended length with a widened midsection, the Hybrid shape delivers extended reach without sacrificing maneuverability.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-232 citation-end-232\"\u003eIt provides faster hand speed at the kitchen line than the Elongated shape while offering a generous, forgiving sweet spot for resets, quick volleys, and precise shot placement.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday Pickle","offers":[{"title":"Terra","offer_id":54433255784787,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Lunar","offer_id":54433258209619,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Eclipse","offer_id":54433468580179,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1085\/8505\/8643\/files\/terra-aura-pro-hybrid-hero-color.webp?v=1785332177"},{"product_id":"aura-pro-widebody","title":"Aura Pro | Widebody","description":"\u003cp\u003e\u003cb\u003eFriday Aura Pro – Widebody (\u003cspan class=\"math-inline\"\u003e16.0\" x 7.875”\u003c\/span\u003e)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp id=\"p-rc_bc76e13ec3964633-90\"\u003eEngineered for lightning-fast defense and maximum consistency. \u003cspan class=\"citation-231 citation-end-231\"\u003eFeaturing the lowest swing weight and highest twist weight in the Aura Pro lineup, the Widebody shape maximizes sweet-spot size and reduces paddle twist on off-center hits.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e Ideal for control-minded players and doubles specialists who thrive on quick hands battles, block resets, and ultimate forgiveness at the net.\u003c\/p\u003e","brand":"Friday Pickle","offers":[{"title":"Terra","offer_id":54433488634195,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Lunar","offer_id":54433488666963,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Eclipse","offer_id":54433488699731,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1085\/8505\/8643\/files\/eclipse-aura-pro-widebody-hero-color_c352698b-cd6e-44f4-bc68-37168cf3428f.webp?v=1785332018"},{"product_id":"friday-original","title":"Friday Original","description":"\u003cp\u003eThe flagship paddle that put Friday Pickleball on the map, delivering tour-level performance at an unbeatable value. 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Engineered for quick, precise customization, adding weight striping around your paddle frame allows you to instantly tune your swing weight, enlarge the sweet spot, or add head-heavy power for deeper drives and serves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eTargeted Performance:\u003c\/b\u003e Add weight to the 3 and 9 o'clock positions to expand twist weight and sweet-spot stability, or to the tip (12 o'clock) for maximum power.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eStrong Self-Adhesive Backing:\u003c\/b\u003e Securely bonds to rubber edge guards without peeling or lifting during intense kitchen play.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEasy Application:\u003c\/b\u003e Flexible design cuts easily to length and contours cleanly around any shape profile—Elongated, Hybrid, or Widebody.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Friday 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every time you step onto the court.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday Pickle","offers":[{"title":"Blackout","offer_id":54509306118483,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Sunset","offer_id":54509306151251,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Vice","offer_id":54509306184019,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Dawn","offer_id":54509306216787,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1085\/8505\/8643\/files\/blackout-cover.webp?v=1785335440"},{"product_id":"aura-pro-metallic","title":"Aura Pro | Metallic (Limited Edition)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"citation-256 citation-end-256\"\u003eAll the explosive power and Gen 4 dual-foam performance of the Aura Pro, elevated with a premium head-turning finish.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-255\"\u003eFeaturing Friday’s patent-pending \u003c\/span\u003e\u003ci\u003e\u003cspan class=\"citation-255\"\u003eElasTECH™\u003c\/span\u003e\u003c\/i\u003e\u003cspan class=\"citation-255 citation-end-255\"\u003e internal perimeter weighting and a raw T700 carbon fiber surface, this limited-edition release combines maximum pop, heavy spin, and an expanded sweet spot with metallic edge-guard accents and vibrant colorways.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-254 citation-end-254\"\u003ePerfect for players who want high-velocity drives and net dominance paired with elite, standout aesthetics on the court.\u003csup class=\"superscript\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday Pickle","offers":[{"title":"Metallic 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